When I first saw this, I wasn’t sure whether it was real or a joke. On one hand, this makes perfect sense – integrate the ability to carry water or electrolytes into something you’re already wearing.
The hydration bra is a new piece of exercise kit that allows women to carry their preferred hydration. But it’s also found an alternative application
The hydration bra holds 750ml of liquid in compartments integrated with the bra’s cups.
It’s a smart idea although I question whether the extra weight will be a help or hindrance.
Naturally, some ladies have noted the 750ml capacity is the same as a standard bottle of wine, making it handy for sneaking in a quiet drink while out and about. Although I suspect the wine would not stay at its optimal temperature for too long.