Fitbit announces new Charge and Flex

fit-charge-2-aug-2016Fitbit has introduced two new fitness wristbands – Fitbit Charge 2 and Fitbit Flex 2. Both products are available globally today for presale, with retail availability starting during the northern fall/southern spring.

The Fitbit Charge 2 offers PurePulse heart rate tracking, as well as enhanced exercise experience, new health and fitness tools, notifications, and a new design with a larger display and interchangeable bands.

The Fitbit Flex 2 is the company’s first-ever swim-proof fitness wristband. It retains a removable tracker that transforms with classic bands, elegant bangles or pendants, allowing you to effortlessly track all-day activity, exercise and sleep.

James Park, co-founder and CEO of Fitbit says “Flex quickly became the best-selling tracker on the market as one of the first wearables to successfully merge fitness and fashion; we’ve revolutionized Flex 2 by making it swim-proof and adding more features in a design than is 30% smaller than the original. We broke new ground with Charge HR by making wrist-based heart rate accessible to millions of users around the world, and we’ve done it again with Charge 2, giving users a snapshot of their cardio fitness based on estimated VO2 Max.”

Make Every Beat Count with Charge 2

The Fitbit Charge HR, brings continuous, automatic heart rate detection to your wrist. The new display is four times larger than its predecessor, and includes:

  • Innovations from PurePulse: Continuous heart rate tracking makes it easier to maximize workouts, better track calorie burn and get a picture of your overall health. Charge 2 advances health and fitness tracking with two new impactful features that are powered by your personal heart rate:
    • Automatically find out how fit you are with a personalized cardio fitness level and score, based on your estimated VO2 Max, that are calculated using your user profile, heart rate and exercise data. Plus, get guidance to take action and improve your score over time by increasing exercise frequency, intensity, or by reaching a healthier weight.
    • Charge 2 offers a relaxing mindfulness experience that calms your body and mind through personalized deep-breathing sessions called “Relax”. The beat-to-beat changes in your heart rate determine your personalized breathing rate for each experience. Two- and five-minute sessions display real-time heart rate visualizations, animations and vibrational cues to help you align each inhale and exhale with the guide, and find moments of calm throughout your day. Research has shown that developing a long-term guided breathing practice can have health benefits that include reducing stress and anxiety, and lowering blood pressure.
  • Enhanced fitness experience: Get real-time, actionable exercise stats right on the display so you can make instant adjustments during your workouts and improve over time.
    • Multi-sport modes: Track specific workouts like runs, bike rides, weights, yoga and more, plus get post-exercise summaries and a detailed report of your activity in the Fitbit app.
    • Connected GPS: Links your fitness wristband with the GPS in your smartphone to provide even more precise and actionable real-time stats, like pace and distance when you’re running, while recording a map of your route in the app.
    • Interval workout mode: Guides you in alternating periods of high-intensity exercise and recovery to maximize workouts like circuit training so you can stay focused on your workout.
  • Smarter, easier all-day tracking: Advanced sensors make tracking your whole day effortless by automatically capturing all-day activity and sleep. SmartTrack automatic exercise recognition records everyday activities like walking, running, elliptical, and more with ease. Reminders to Move motivate you to stay active throughout the day.
  • Sleek, new design: The modular design and easy-to-read tap-sensitive display is four times larger than Charge HR, letting you personalize a look that fits your style with interchangeable bands and clock faces – while keeping you connected with the smart notifications you need most.

Anywhere You Go, Track Your Day in Style with Flex 2

Fitbit has enhanced the Fitbit Flex into an ultra-slim, swim-proof fitness wristband.

Top features include:

  • Ultra-slim, minimalist design: Now 30% smaller, Flex 2 features a removable tracker and interchangeable slim, classic fitness bands in seven colors that are perfect for every day, hitting the gym or going for a swim.
  • Premium accessory options: Transform and customize Flex 2 in a variety of Fitbit-designed bracelets and pendants to best suit your style or activity. Choose from a range of luxe, premium mirror-finish bangles in silver stainless steel, and 22k-plated gold or rose gold stainless steel, or elegant lariat-style necklaces in silver stainless steel or 22k-plated gold stainless steel for an elevated look that fits seamlessly into your everyday life – from the office to a night out7.
  • Swim-proof and automatic swim tracking: As Fitbit’s first swim-proof wristband, Flex 2 is water resistant up to 50 meters, whether you’re in the shower, pool or ocean, and it automatically tracks your pool swims including laps, duration and calories burned in the Fitbit App.
  • Effortless and automatic: Track your most important health and fitness stats, plus:
    • SmartTrack automatic exercise tracking recognizes select workouts (walks, runs, rides, elliptical, sports, aerobic workouts, and now swims).
    • Reminders to Move help you stay active with friendly reminders to reach mini hourly step goals and reduce stationary time.
    • Personalized weekly exercise goals to help you embrace a consistent routine and stay motivated.
  • Smarter: A simple LED display uses color-coded lights to show progress toward your daily goal, and keeps you connected with call and text notifications.

“Whether I’m working out, taking a class, rehearsing or running errands, I want a device that is small, yet stylish, that I can match to whatever I’m wearing,” said Julianne Hough, dancer, singer, actress and Fitbit Ambassador. “Fitbit Flex 2 helps keep me motivated to hit my health and fitness goals, and it’s even swim-proof, so I can truly get credit for everything I do in my day.”

Designer Collections for Flex 2

Fitbit continues to embrace strategic partnerships with fashion designers and brands to offer innovative and exciting designs that empower you to express your personal style while leading a healthy, active life. Designer collections will be available for Flex 2 from the following brands:

  • PUBLIC SCHOOL: Blending aspirational runway fashion with edgy, urban street-style looks for approachable luxury accessories in styles that range from high-end bracelets to accessible sports bands that are both contemporary and sophisticated, available in 2017.
  • Simply Vera Vera Wang for Kohl’s: Inspired by Vera Wang’s signature design philosophy and featuring materials such as metal and leather, this collection, available at Kohl’s stores nationwide and Kohls.com in winter 2016, includes classic, everyday accessories that balance modern design with sophisticated elegance for an effortless contemporary style.
  • Tory Burch: With classic, bold, everyday pieces featuring Tory Burch’s signature open fretwork, stainless steel detailing and smooth leather straps, this collection will transform your tracker into a chic piece of jewelry, available in 2017.

Pricing and Availability

Charge 2 and Flex 2 are available for presale today on Fitbit.com Prices below are on Fitbit.com, pricing at retailers may vary.

  • Fitbit Charge 2 (US$149.95) tracker with a classic fitness band in black, blue, plum or teal
    • Classic fitness accessory bands in four colors, sold separately ($29.95)
    • Luxe premium leather accessory bands in blush pink, brown and indigo ($69.95)
    • Special edition series in gunmetal and rose gold coming soon ($179.95)
  • Fitbit Flex 2 (US$99.95) tracker with a classic fitness band in black, lavender, magenta or navy
    • Classic fitness accessory bands in seven on-trend shades of black, blush pink, gray, lavender, magenta, navy and yellow, coming soon and sold separately ($14.95)
    • Classic 3-pack fitness accessory band hues in Pink (blush pink, lavender and magenta) and Sport (gray, navy and yellow) coming soon (US$29.95)
    • Bangle accessory in gold, rose gold (US$99.95) and silver stainless steel (US$89.95)
    • Pendant accessory in gold (US$99.95) and silver stainless steel (US$79.95)

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