Back in late 2014, Apple and Fitbit had a fairly acrimonious split. Until then, Apple happily sold Fitbit’s trackers in their online and physical stores. But with Apple creating its own health ecosystem, there were calls for Fitbit to integrate with Apple’s platform.
Fitbit struck back saying their customers weren’t asking for that integration so they decided not to play nicely with HealthKit – Apple’s platform for integrating health and well-being devices and apps. So Apple dumped them from their stores.
Now, almost two years later the Apple Watch, despite many critics, is slowly gaining market traction. And many Fitbit users are asking Fitbit to create an Apple Watch app so they switch between their trackers and an Apple Watch depending on their particular needs at a moment in time.
I recently posted this to Fitbit’s online forums, where they ask users for suggestions.
Following this thread, and others like it, it’s clear many people, and not just me, want this integration. Many are even happy for it to be a subscription service, sympathetic to Fitbit’s desire to not cannibalise its hardware business.
So, how about it Fitbit? The decision you made in 2014 was the right one for the time. But times change. Are you going to move along are are you going to be the fitness wearable’s answer to Palm and BlackBerry?