Australia’s population has swept over the 24 million barrier. But almost two-thirds of adults are classed as overweight or obese. Clearly, this is a huge issue and could explain why our use of fitness bands is rising.
Research by Roy Morgan has found 1 in 8 Aussies could own a fitness band by end of 2016 as take-up snowballs among some sports participants.
According to the research, 1.54 million Australians aged 14+ (8%) already own a personal fitness band or fitness tracker, and another 785,000 (4%) intend to buy themselves one in the next 12 months.
If all these intenders do go out and get one, there’ll be around 2.3 million Australians (12%) sporting fitness bands by the end 2016.
Looking a little more deeply into the data, taken from a survey of 15,367 Australians aged 14 and older, people who regularly or occasionally participate in sports or physical activities are more likely overall to already own (9%) or intend to buy (5%) a fitness band or tracker.
Where it gets interesting is this take-up and intention varies widely across sports.
So far, the earliest adopters have been softballers and triathletes: 20% of each sport’s participants already own a fitness band, a rate 2.5 times the norm. Other sports with high take-up among participants include squash (19%), marathons/running (18%), netball (17%), mountain biking (17%), field hockey (16%) and rock-climbing/abseiling (16%).
Then there are the sports participants who are just a little bit behind the curve, but intend to buy a fitness band or tracker this year: 17% of gymnasts plan to get a fitness band soon, just ahead of the 16% of baseball players.
Other sports and activities with high intention include dancing (13%), boxing (12%), and athletics/track and field (12%).