Adidas Chameleon – shifting from athletes to everyone

Adidas’ MiCoach system had a very strong focus on athletes and recreational sportspeople. That focus is broadening with the new Chameleon – a fitness tracker that will monitor activity, health and sleep metrics.

img_0219With the German company saying they’ll no longer be making their own GPS-enabled sports watches, they are looking to leverage their strong brand in fitness and sports to gain traction in the lucrative, but increasingly crowded, fitness band market.

Stacey Barr, the VP for wearable sports electronics at Adidas was recently quoted saying “We’re not going to see a new running watch from Adidas for a while. There will be some additional hardware in the future that we’re very excited about but we’re looking, on the running side, at how we can bring our algorithms and coaching and training plans to other device platforms, in addition to Smart Run.”

The new Chameleon is expected to arrive in early 2017.

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