When Nokia purchased health equipment maker Withings last year, we wondered what that would mean for the erstwhile challenger to Fitbit and Apple. Well, it turns out it means the Withings brand will be taken out of the market.
The Nokia brand will replace Withings on all products, update the Health Mate app, and provide a platform for patients and healthcare professionals to easily share data.
Withings is the health and well-being arm of Nokia. Remember Nokia? The company that used to make the most popular mobile phones in the world until they were swamped by Apple and Google.
Withings has been making wristbands, blood pressure cuffs, scales and other health-related gear for a while now and have carved out a nice niche in the market without getting into a war with some of the more well known players like Garmin, Fitbit and Apple.
Their latest product, revealed during the recent Consumer Electronics Show in Las Vegas, is a smart hairbursh. If this was April 1st we’d have put this one down as a good joke but apparently it’s a real thing.
The Withings Hair Coach can measure your hair’s health by assessing the dryness and asister with tangling by optimising sebum distribution (whatever the heck that means!).
Naturally, there’s an app that goes with the brush that even tells you how many strokes you’ve brushed and other metrics that we could not possible live without.
If this sells well, it will prove PT Barnum’s thesis that there’s a sucker born every minute.
Withings has unveiled their new “connected health watch”, the Steel HR at IDA 2016, being held in Berlin. The new range adds heart rate monitoring and a new digital screen embedded into the watch face for displaying health data and smartphone notifications.
Mimicking Apple’s two-sizes-fits-all approach, the Steel HR comes in 36mm and 40mm variants. The 36mm case sports will be available in black and white with an 18mm strap. Ale larger model adds a couple of millimeters to the straps width and comes in any Colour you like – as long as it’s black.