For the last few years Fitbit has been the dominant player in the growing and lucrative health and fitness wearable market. They have built such a strong brand that fitness wearables are all called “fitbits” in the same way searching on the web is now called “googling” (even if you don’t use Google) or photocopying was called xeroxing.
But that market dominance is coming to an end. One of the largest companies in the world, Apple, is pushing its way into the health and fitness market with the Apple Watch. And while Fitbit integrates south many other exercise and well-being services, they are hanging on like barnacles to a grudge with Apple and won’t make their platform available to Apple Watch owners.
Why is this? To answer that we need to look back a few years.
Although you can wear your Fitbit tracker 24/7 there are times you take it off such as when you shower or put it on its charger. And, if you’re in a hurry or distracted, you might leave home and forget to put it back on.
Fortunately, there is a Plan B so you can continue to track your activity. You can add your smartphone as a tracker.
This feature works on the iPhone and selected Android smartphones. You can check if your phone is compatible here.
While Fitbit might have started as a fitness tracker company, they’ve really moved further and are developing a complete health and well-being ecosystem. The Fitbit Aria scales give you the ability to measure your weight and body composition. Continue reading →
I’ve recently started cycling as a way of adding some extra activity into my routine. And I really like using Strava for tracking my rides. In fact, it’s one of my most used fitness apps. But carrying my iPhone while riding is a pain – until I cooked up this DIY solution. Continue reading →
A look at the app store on any mobile platform will reveal literally thousands of apps to support you on your health and well-being journey. Whether that’s an app for your preferred fitness tracker, or an app that records data while you’re running or cycling, or an app to help to record your food intake and count calories – there are thousands to choose from. I’ve played with a lot of them and these are the ones I’ve settled on. Continue reading →