Under Armour expands connected shoe range

Earlier in the year, Under Armour released the first of their connected shoes as part of their Record Equipped product range . Now, we hear the company is about to launch three new shoes – the UA SpeedForm Gemini 3 RE, UA SpeedForm Europa RE and UA SpeedForm Velociti RE.

Under Armour’s approach to providing data to runners is interesting. While they have trackers available as part of their HealthBox system, connected shoes add a significant overhead and sacrifice some flexibility.

UA SpeedForm Gemini 3 RE (US$159.99): Wear it to run long (neutral) – The latest iteration in the Gemini family, this shoe includes a knit midfoot panel support for great lockdown, UA SpeedForm construction for a precision fit and Charged Cushioning® for improved responsiveness and durability.

UA SpeedForm Europa RE (US$159.99): Wear it to run long (stability) – This lightweight stability shoe incorporates a mesh tongue and toe box to enhance fit and increase ventilation. It also includes UA SpeedForm construction for a precision fit and blown rubber under the heel to help absorb ground contact.

UA SpeedForm Velociti RE (US$139.99): Wear it to run fast (neutral) – This incredibly lightweight (7 oz.), breathable shoe has UA SpeedForm construction for a precision fit, an embedded sock liner for support and seamless comfort, and Charged Cushioning for durability and optimal energy return.

I have four pairs of shoes I run in – three I rotate for the road and some trail shoes. I’m not monogamous when it comes to brands so a one-brand shoe strategy doesn’t work for me. While Under Armour’s approach might work for those who train exclusively in one brand of shoe, it’s not for everyone.

And given many (that most?) runners use a tracker (I’m running with an Apple Watch these days) being limited by a connected shoe seems unhelpful.

The UA Record Equipped footwear line will be shown off during the upcoming Consumer Electronics Show in Las Vegas and available for pre-order on UA.com from 5 January 2016.

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