McDonalds giving wearables in Happy Meals

McDonald's trackersKids in Canada and the US can get a fitness tracker with their Happy Meals at McDonalds., tracking steps and encouraging children to burn off those calories. It company has launched the wearables to run parallel with the Olympic Games urging users to “Keep up with your friends and your favourite athletes,” on its website.

The trackers (McTrackers?) count steps and encouraging children to burn off the calories from the meal they just consumed. It company has launched the wearables to run parallel with the Olympic Games, perhaps in an effort to deflect or distract from constant accusations about the food giant’s nutritional quality and links with childhood obesity.

 

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